Monday 16 September 2013

Latest Magento Trends


Magento Latest Trends
Hello Viewers, Welcome back to our Blog. Hope you have gained lot of knowledge about Magento Development from here. These articles will surplus your knowledge. In this article, we have mentioned about latest Magento trends which make Magento better than ever. So, continue reading to see what’s inside!!!!
Magento:-the most popular ecommerce platform; preferable by people to build ecommerce stores on. This platform has gained popularity because of some outstanding features that makes it stand apart from the crowd. Some of these are mentioned here:

  1.         SEO Friendly: Magento’s SEO tools and SEO friendly coding helps the site to be on the top among highest ranking ecommerce websites. The search engine rankings of such site are high as compared to any ordinary ecommerce website. Along with this, Magento provides various features such as Google site map, different category pages and much more. Magento template includes well developed ecommerce shopping cart making your job easier than ever before.
  2.       . Multi Currency Support: When your ecommerce website is developed on the most popular ecommerce, it is natural that people from all over the world are your visitors. So, limited currency support can turn many of them away. With Magento’s multicurrency support, each and every visitor may get tempted to purchase the product from you. This will definitely result into increase in revenue.
  3.        Multi Language Support: Building a website on a globally accepted ecommerce platform means we are inviting huge crowd to visit our website and be a part of our vast clientele team. Magento being an ecommerce platform accepted universally, multi lingual support is a very useful feature. Till now, 60 languages are supported.
  4.      . Searching and viewing a Product: If the product is not mentioned in the right category, then it may mislead the viewers and they may not get what they want. This may result into frustration and the viewer may switch to another website. It’s more important to have a user friendly product browsing to avoid clients being annoyed. Magento’s product browsing feature provides many different tasks such as creating and adding to the watch list, comparing products, combining products as per the price range, product reviews and more.
  5.         Shipping and Payment: This relates to order management services. A simple and easy shipping and payment process makes it comfortable for the customers to review the ordered items as well as reorder them as per requirements. History of customer orders can be checked effectively by the backend administrators. Magento offers highest securable payments with well known payment gateways such as PayPal, credit cards, online banking and more.  Creating invoices is only a click away. This may be the cause for Magento shopping carts being preferred by many.
Well these are some most significant Magento features that make this platform the popular one. Many more are yet to come. Regular updates in Magento Development are mandatory to provide simple, safe and comfortable service to the clients and their clients. What Industry demands, Magento brings it to always stay ahead.

Wish to have such features in your ecommerce website, contact any expert Magento developer or any Magento development company and get your Magento website created today!!!


Wednesday 9 January 2013

The End of SEO and Birth of Real Content

As per one of the Top SEO consultants from Utah; one of the best countries, SEO will be dead in 2 years and SEO industry will become obsolete. Google is making continuous efforts in this direction. As we all know, SEO which refers to “Search Engine Optimization” is carried out in two different ways Internal SEO as well as External SEO.

Internal SEO can be termed as On Page Optimization that includes creation of user friendly websites, search engine friendly URL’s and more. On the other hand, External SEO can be alternatively known as “Off-Page SEO” which includes Article writing, blog submission. Directory submission, press release, Creation of “back links” stuffed with competitive keywords and more. With changing times, Social media is also included and SEO strategies are carried out to make the most of these social networking sites. SEO plays an important role in all these techniques to boost the online presence of any e-business.

Further, SEO services can also be distinguished as “Black Hat SEO” & “White Hat SEO”. Black Hat refers to unethical SEO techniques used to increase the page ranks while White hat SEO is purely white with complete viable organic SEO mostly preferred by Google and other top search engines.

However, even though most of the business owners, website owners opt for White Hat SEO services, Google doesn’t get what it wants. The main requirement of Google is worthy, informative and real content which is enriched with proper knowledge in real terms. Such content can only praise Google and achieve the top rankings.

With a view to provide useful information to its visitors, Google released “Penguin” that automatically stops artificial rankings and only allows the real content to be ranked at the top. Now, the trend of “back links” is replaced by likes, shares, tweets and reddits. This has increased the importance of Social Media Optimization; a part of SEO which enables business owners to make use of social media for generating traffic to their websites and gaining more customers.

From this it seems Google believes that any content connected with Social media is more likely to be relevant and informative as compared to the one having back links to the company’s main website. However, Social media contents can also be less informative and unreal.

Summarizing this, we can say “Content is the great king”. To get in the eyes of Google, the website should have well informative content rather just the content stuffed with keywords. Your website should provide exactly what the visitors want.

Now, to get the proper informative content for the website, business owners can get in touch with any reputed SEO Agency that provides the necessary SEO Services as required by Google. Well known ecommerce development companies offer better seo services which comply with Google’s search rules and regulations.



Approaching such SEO Company, UK can assist the business owners in gaining the advantage of Google’s search results. This ensures best output for the money invested in increasing the online presence of any business.  ZestTech Solutions, Ecommerce solutions provider deals with top notch SEO Company London  and has become successful in delivering better SEO results.
 

Thursday 6 December 2012

Some Prime SEO Tricks and Hints.

The most flashing topic for debate and discussion in the IT industry is SEO, Search Engine Optimization. This discussion will be unending as day by day the use of search engines is increasing. People tend to use the SEO techniques in order to increase their website’s online presence. This IT field keeps on updating on a regular basis. SEO is never dead but it changes as per the needs and the market demand.

SEO is just a small part of Inbound Marketing. However, this so called small part plays an important role in bringing the website among the top search results.  The demand for SEO is increasing day by day. Most of the ecommerce development companies render different types of SEO services such as Off-page Optimization, On-page Optimization are a few.


However, it’s must to know about certain SEO practices to remain aware and check whether the SEO agency is providing proper services or not. Some of them are as follows:-
  • The important ranking factors do not change often. The main elements of good SEO are Off-page optimization and On-page optimization. On-page can be handled directly by a webmaster while on the other hand Off-page depends upon visitor’s behavior, social contracts, users and other patrons.
  • If you are a  greenie in the field, then to get the best knowledge of SEO , you can have a look at some of the SEO starter guides such as Google SEO Starter Guide, Search Engine’s Land Guide To SEO are a few.
  • Considering the On-Page SEO, it includes Content Creation, Code and Site Architecture.
  • Best Off-Page SEO contains Link Building, Traffic Generation Techniques, Social Virtual community are a few.
To get the benefit of the Top SEO Services, the business people can either delegate the task to a well known SEO company or hire dedicated SEO Professionals.


ZestTech Solutions, London, UK is an ecommerce development company that has enormous satisfied clients who have taken the advantage of its top notch SEO services. Ours is an SEO Agency that offers complete SEO services package with detailed analysis as well as daily rankings report.

If you own a website or are the owner of any online business, then you can be one of our esteemed clients by delegating your SEO task to our SEO experts. Ours is an SEO Company that provides you the services along with latest updates about the ongoing trends in the marketing the field of SEO. Approach us for more details and be a member of our vast clientele team.

Wednesday 7 November 2012

Boost up your online presence by using SEO Service, UK

SEO is an important element that is used to maintain the rankings of any website on the top search engines. SEO techniques are widely used to promote the website and make it known on the information superhighway. Most of the SEO techniques include Off page & On page Optimization, Directory Submission, Article Submission, Social Bookmarking are a few.
All these SEO methods are used to promote a website and increase its rankings on the search engine. The aim is to bring them among the top search results. To ensure this, keyword rich articles are submitted in the best article websites. The articles should be informative as well as rich in keywords. Too much use of keywords leads to spamming. So, they should be used in a considerate number.

After reading the above lines, you will be thirsty to know as to what these keywords really are? Keywords refer to the words that are often used by layman to search the topics in search engines such as Google, Yahoo, Bing are a few. For e.g. :- To promote a website of an ecommerce development company, the keywords used to search such type of companies in Google should be known. Their competitiveness is analyzed and then finally the most competitive words are used as keywords in the website URL while writing articles, in advertisements and online classifieds and more.

Most of the firms either hire experienced SEO Professionals to carry out the task for them or find an SEO Company uk that can do the task for them. Adapting either of the ways can provide good benefit of the SEO done to boost the website’s ranking if done in a proper and perfect manner.

Perfect and Proper manner refers to white hat SEO services, UK as some SEO firms deal with black hat SEO services where they provide false commitments and also deceive the clients. It is advisable to check whether the SEO firm offers white hat SEO services or not. AS these SEO methods are most preferred by top search engines such as Google.

To get the better SEO techniques, get in touch with a reputed SEO company, London who can carry out the entire task for you at a cost effective rate and also as a client you can get the SEO expert advice from them. Hiring SEO Professional from such company can also ease the task and the website can be among the top rankings in popular search engines such as Yahoo, Bing, and Google.

Use proper SEO services to get ahead among the competitors and let google show you among its top search results as it can lead an increase in your customers which in turn can increase revenue.

Monday 1 October 2012

Magento Development: Magento Setup with Secure Shell (SSH):



Magento Development is increasing by leaps and bounds. With a view to develop an elegant ecommerce store, Magento is most popular.

In this article, we will know how to install the most recent Magento versions using the code via SSH. This will also include the process of Magento installation with or without specimen data.

Here, we will discuss Magento installation with or without sample information in the main directory or sub directory. The main directory refers to what appears right away while accessing the domain. By default, magento is installed in the sub directory.

With SSH, Magento Setup can be quick and simple. It works best when used to frame up an entire store with sample facts and figures. This type of establishment requires 40MB of data to be downloaded and then re upload to the website. SSH provides the benefit of connecting to the server to capture the files.

Below mentioned are some of the ways to download Magento with SSH:

Magento Setup in the Web Directory (Document root):
1.  wget http://www.magentocommerce.com/downloads/assets/1.7.0.2/magento-1.7.0.2.tar.gz
2.  tar -zxvf magento-1.7.0.2.tar.gz
3.  mv magento/* magento/.htaccess .
4.  chmod -R o+w media var
5.  chmod o+w app/etc

Along with the setup, we have to delete the downloaded file and empty the directory from the extracted files:

rm -rf magento/ magento-1.7.0.2.tar.gz

After applying this SSH Code, the web based installation process is to be followed.

Using Pear Downloader to install Magento in the Website Document Root:-

To ease the Magento Development process and with a view to get the latest Magento version installed conveniently, Pear Downloader is the best option. It has an intelligible mechanism to download recent magento versions. Being a minor download, it is updated less frequently as compared to the complete magento package.

Magento Setup in sub directory:

It’s very easy, just replace the current “subdirectory “twice with the name of the subdirectory in which Magento is to be installed.

1.  mkdir SUBDIRECTORY
2.  cd SUBDIRECTORY
3.  wget http://www.magentocommerce.com/downloads/assets/1.7.0.0/magento-downloader-1.7.0.0.tar.gz
4.  tar -zxvf magento-downloader-1.7.0.0.tar.gz
5.  rm -rf magento-downloader-1.7.0.0.tar.gz
 
Magento Setup with Sample Data:
 Installing Magento with Sample data is beneficial to the business owners who wish to get accustomed with Magento and know how products and categories are setup in the store.

Again, here it can be established either in root directory or sub directory:

Magento Setup in Main Directory: 

It is very similar to installing magento without data in subdirectory as mentioned above.  Here, directory name is not required to be known. The things that are to be replaced are: DBHOST, DBNAME, DBUSER and DBPASS.

1.  wget http://www.magentocommerce.com/downloads/assets/1.7.0.2/magento-1.7.0.2.tar.gz
2.  tar -zxvf magento-1.7.0.2.tar.gz
3.  wget http://www.magentocommerce.com/downloads/assets/1.6.1.0/magento-sample-data-1.6.1.0.tar.gz
4.  tar -zxvf magento-sample-data-1.6.1.0.tar.gz
5.  mv magento-sample-data-1.6.1.0/media/* magento/media/
6.  mv magento-sample-data-1.6.1.0/magento_sample_data_for_1.6.1.0.sql magento/data.sql
7.  mv magento/* magento/.htaccess* .
8.  chmod -R o+w media var
9.  mysql -h DBHOST -u DBUSER -pDBPASS DBNAME < data.sql
10. chmod o+w var var/.htaccess app/etc
11. rm -rf magento/ magento-sample-data-1.6.1.0/ magento-1.7.0.2.tar.gz magento-sample-data-1.6.1.0.tar.gz data.sql

Magento Setup in Sub directory:
Five main points are to be kept in mind before carrying out this process. These are as follows:
·         Name of Subdirectory in which Magento installation is to be done.
·         Hostname of Database, for which local host works.
·         Database name which is to be used by magento.
·         Username which has access to the database.
·         Password of the User.

After getting this information, it is to be copied and replaced with the information in the commands.

In other words, we can say the subdirectory, where Magento is to be setup will be replaced twice as above and also DBHOST, DBNAME, DBUSER and DBPASS are changed.

1.  mkdir SUBDIRECTORY
2.  cd SUBDIRECTORY
3.  wget http://www.magentocommerce.com/downloads/assets/1.7.0.0/magento-downloader-1.7.0.0.tar.gz
4.  wget http://www.magentocommerce.com/downloads/assets/1.6.1.0/magento-sample-data-1.6.1.0.tar.gz
5.  tar -zxvf magento-downloader-1.7.0.0.tar.gz
6.  tar -zxvf magento-sample-data-1.6.1.0.tar.gz
7.  mv magento-sample-data-1.6.1.0/media/* magento/media/
8.  mv magento-sample-data-1.6.1.0/magento_sample_data_for_1.6.1.0.sql magento/data.sql
9.  mv magento/* magento/.htaccess .
10. chmod -R o+w media
11. mysql -h DBHOST -u DBUSER -pDBPASS DBNAME < data.sql
12. ./pear mage-setup .
13. ./pear install magento-core/Mage_All_Latest-stable
14. touch var/.htaccess | mkdir app/etc
15. chmod o+w var var/.htaccess app/etc
16. rm -rf downloader/pearlib/cache/* downloader/pearlib/download/*
17. rm -rf magento/ magento-sample-data-1.6.1.0/
18. rm -rf magento-downloader-1.7.0.0.tar.gz magento-sample-data-1.6.1.0.tar.gz data.sql

Finishing the Installation via Web Based Installer:
Once the Magento installation via SSH is completed, the business owners can proceed with web based installer. All database details will remain same in that as well.

This work can also be carried out using Command Line Interface (CLI) instead.
Alternatively, SSH script can also be used to automate both the main steps as well as CLI installer.

Trouble Shooting:

Magento Development is not a child’s play. To sort out the issues faced while installing magento, certain recommendations can be followed which are as follows:

·         Incorrect or Insufficient Permissions:
If any problem persists due to incorrect permissions then it can be sort out using the below mentioned commands:

1.  find. -type f -exec chmod 644 {} ;
2.  find. -type d -exec chmod 755 {} ;

Using this command will provide 644 permissions to files and 755 permissions to the directories.
·         URL not available :
If any error message is received stating the unavailability of URL, then it can be solved as following:
1.  ./pear mage-setup .
2.  ./pear install magento-core/Mage_All_Latest-stable
After making these changes, Magento can be upgraded to the latest version via web based installer.

·         404 Error on Specimen Products:
While selecting any product on main page, if it shows “error 404 page not found”, then it can be solved as follows:

·         To solve this error, the user has to login in the backend system of magento and go to:
System -> Cache Management
Another way is to click on the “Refresh Button” in the catalogue section. This will fix the URL structure for the categories as well as the products.

·         Magento Connection Download from Archived section:

For some reasons, if you wish to download the archived extension, it can be done as follows:

TYPE” must be replaced with real extension type, EXTENSION_NAME with real extension name and X.X.X. must be replaced with real version number.
To know the real type and real machine Extension name, check the extension key and consider its format Magento Type/ Extension Name.

Zesttech Solutions provides all the sort of the magento installation methods including the above mentioned ones. Get the best of Magento Services, from an expert Magento Development Company, London, UK.